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JLo Launches JLuxe Fragrance

Jennifer Lopez stars in the ad, wearing a dress that matches the packaging.

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By: Marie Redding

Senior Editor, Rodman Media

Jennifer Lopez is launching a new fragrance, JLuxe – with Coty. The ad features Lopez in a sexy wrap dress that matches the black and gold zebra pattern on the cap.

Coty’s Jon Dinapoli (a member of Beauty Packaging’s Board of Advisors) designed the packaging, in collaboration with Lopez. JLuxe is in the same square bottle as JLove, which launched in 2013 – but this time the bottle is opaque black, and the transparent cap traded its leopard spots for zebra stripes, which are on the cap’s inner back wall. The box features the same bold pattern. 

The fragrance is a “fruity floriental,” created by IFF’s Veronica Casanova Marano. It contains bergamot, raspberry and pineapple; a heart of violet, damask rose, ylang-ylang and iris root; and a base of amber, cedar and musk.

For interviews and additional designs by Jon Dinapoli, please see:

Catching Up with Coty’s Jon Dinapoli

A Few More Minutes with Jon Dinapoli

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